Thursday, April 2, 2020

Fashion, Beauty and COVID-19

Louis Vuitton Monogram Canvas Totem Neverfull Mm Nm - Brown
The affect that COVID-19 has had on our world is so profound and almost surreal. Our health, our communities, our lifestyles and the economy have all been threatened. Many industries are suffering during these times. The fashion and retail industry has been hit hard, but some brands and companies are finding ways to help. It’s inspiring to hear that so many are joining the fight against the COVID-19 crisis.
                                                
Louis Vuitton has repurposed several of their workshops or ateliers across France to produce thousands of non-surgical face masks to provide protective gear to healthcare workers.
                                        
The Kate Spade New York Foundation will donate $100,000 to their partner Crisis Text Line, a program providing counseling and emotional support to doctors and nurses as they confront with the ongoing effects of the pandemic.Kate Spade's parent company, Tapestry, is also donating $2 million to the NYC Department of Small Business Services to provide support to small businesses in New York City affected by COVID-19. 

MIchael Kors  ( the brand, and the designer himself and his CEO)  will donate $2 million towards the COVID-19 relief efforts at  NYU Langone Hospitals and NY-Presbyterian Hospital. It will continue to provide financial assistance to a longtime NYC non-profit partner that provides meals to people living with severe illnesses, who are particularly vulnerable during this crisis and funds to A Common Threadthe CFDA/Vogue Fashion Fund for COVID-19 relief providing financial assistance to small businesses n the fashion industry.

Chanel has pledged to produce over 50,000 face masks and gowns for healthcare workers, police, and other essential workers in France. The fashion house is also contributing €1.2 to French emergency services.
Gucci is providing 1,100,000 surgical masks and 55,000 medical overalls. It also plans on donating to crowdfunding campaigns that are supporting relief efforts, including the Italian Civil Protection Department and the World Health Organizations's COVID-19 Solidarity Response Fund.       

 Ralph Lauren has pledged $10 million to coronavirus relief efforts, the biggest donation by a luxury company thus far. The funds will go to the WHO's COVID-19 Solidarity Response Fund, the Emergency Assistance Foundation, and its Pink Pony Fund, which supports a network of cancer institutions. It is also starting production on 250,000 face masks and 25,000 isolation gowns for health care workers. Additionally, the firm gifted an undisclosed amount to the CFDA/Vogue Fashion Fund to help fashion designers hit by the economic downturn.

Prada is financing the ICUs of three new hospitals in Milan. The Italian company has also reconfigured its factory in Perugia to produce 110,000 masks and 80,000 medical garments that were  delivered to Tuscan hospitals on April 6.

Donatella and Allegra Versace have pledged €200,000 to the ICU at San Raffaele Hospital in Milan, with an additional $400,000 coming from the company. The brand will also donate $100,000 to Camera Nazionale Della Moda Italiana for its efforts to bring ventilators and medical equipment to hospitals in Italy. In February, Versace donated ¥1 million to the Chinese Red Cross Foundation.

Tory Burch has partnered with United Healthcare Workers East to provide $5 million worth of products, scrubs, belts, and sneakers—to health care professionals. It is also donating 3,000 yards of fabric that will be made into face masks and hospital gowns for the Catholic Health Services of Long Island. In addition, the Tory Burch Foundation is collaborating with United States Chamber of Commerce on a free webinar on April 16 that will provide information on navigating debt relief and using its social media platforms and website to offer information on debt relief and step-by-step guides to apply for funding. 

Through MAC Cosmetic's Viva Glam campaign, the beauty giant will distribute $10 million to 250 local organizations across the globe supporting COVID-19 relief efforts. "The Viva Glam efforts are  made possible by the continuous support of the MAC community and those who purchase a Viva Glam lipstick, of which 100 percent of the proceeds goes towards these agencies."

Estee Lauder donated a $2 million grant to Doctors Without Borders/Médecins Sans Frontières to support its efforts in countries that lack substantial resources to combat the coronavirus. It also announced the reopening of a factory in Melville, New York, which will start producing hydroalcoholic gel, to produce hand sanitizer for high-need groups and populations, including front-line medical staff.

Through the Tiffany& Co. Foundation, the jewelry company has pledged $1 million to organizations supporting COVID-19 relief, with $750,000 going to the WHO's Solidarity Response Fund and $250,000 to the New York Community Trust’s NYC COVID-19 Response & Impact Fund.

Bulgari with its fragrance partner is producing 100,000 santizer bottles
for Italy and donated large funds to an Italian hospital working on a vaccine,

The Della Valle family, founders of Tod's S.p.A., donated funds to the Dipartimento della Protezione Civile to distribute  €5 million to the families of health professionals who lost their lives in the fight against the coronavirus. 

Hermes, the French luxury brand is donating €20 million to public hospitals in Paris, along with 31,000 masks and 30 tons of hand sanitizer and produced in its factories.

So many other designers, brands, retailers have also donated hundreds of 
thousands, in some cases millions of dollars to COVID-19 efforts locally and globally,  to hospitals, the WHO 's Solidarity Relief Fund, No KID Hungry and Feeding America . They are making or sourcing patient gowns, medical grade masks, scrubs and hydroalcoholic gels.

To find out more about who is trying to help make a difference in the fashion,
beauty  and retail industries google Fashion and COVID-19 or checkout
Vogue, Harpers Bazaar or Elle.com.

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