it up with clever innovations in beauty products and
clothing that I think will appeal to you.
Third Love
Based on the premise that a bra should be comfortable and look beautiful while
enhancing your assets, Third Love has created a better bra. It's a bra you can try
before you buy. It's a bra that comes in different styles for different breast shapes
and it comes in half sizes because many women fall between standard cup sizes.
The bras are designed using real women's measurements with attention to detail
in the straps, hooks and underwires that make them super comfortable. Start with
their "Fit- Finder" and check out the collection at www.thirdlove.com. Their basic
T-shirt bra is a good place to start.
girlfriend collective
This brand started creating buzz for their innovative new leggings by offering them
free,for only the price of shipping. I got my first pair that way. They promised an
exceptional fit, fair trade practices and each pair of leggings made from recycled
bottles- wow! They did not disappoint- super flattering and comfortable
( only a little heavy for Florida in the summer) . The girlfriend collective is a com-
munity that is committed to quality design, "humane manufacturing, meticulous design
and sustainable materials." Their story is pretty incredible and so is the product. The
leggings are high and mid-rise, full length and capri, ranging from $58-68. There are 2
bras styles at $38 and tees for $28. Read the whole story and see the collection at
www.girlfriendcollective.com.
Glossier
Glossier grew out of a very cool beauty blog, IntotheGloss.com. It was
created by a group of beauty editors who had tried most everything out
there and knew what worked and what didn't. Their philosophy is
"skincare is essential and make-up is a choice". The products are
straight-forward,easy to use and complement each other. My first discovery
was "browboy"- their #1 seller that has gotten a lot of hype. It is the easiest
brow groomer ever. I am also a fan of their concealer that nourishes as well as
covers. Check out their site for other cool products. www.glossier.com
BeautyCounter
Beauty Counter began with the goal to create safer beauty products without
harmful chemicals that perform effectively. A huge list of ingredients are banned
and then selected ingredients are screened for side effects. 80% of the products are
natural or plant-based. Cleaner products are formulated to enhance your daily regimen
based on your skin care concerns. I'm a fan of their Countermatch Adaptive Moisture
Lotion, which is designed to "naturally adapt to your skin's hydration needs, without
using silicone or synthetic polymers for smoother skin." Check out the skin care and
make-up at www.beautycounter.com/juliemorales1. (Yes, my daughter is a consultant)
First Aid Beauty
Products created with nourishing ingredients for all skin types, especially sensitive
skin and eczema. From everyday essentials to specially directed solutions, all the skin
care is designed to "provide immediate relief and lasting results" so you feel
beautiful and confident in your own skin. Like BeautyCounter, every ingredient is
carefully reviewed for safety before it becomes part of a product. I like the Detox
Under Eye Roller. It relieves early morning puffiness with a cooling rollerball. It smooths
and brightens under my eyes. They have great products for radiance, exfolliating and
deep cleaning. Available at Sephora or www.firstaidbeauty.com
Everlane
I've been watching Everlane for awhile and was surprised to find so many of my friends
hadn't heard about it. It was started by a guy who felt there was a lack of responsibility
and innovation in retail. His team built a clothing company based on "radical
transparency"- encouraging the consumer to "know your factories, know your costs
and to always ask why." From their classic 100% supima cotton classic tee made in LA
and priced at $16 ( and 6 other variations on a quality cotton tee) to sweaters, pants,
dresses, bags and more, including newly added jeans at $68. Excellent site for well-made,
well-priced classics including great shoes. www.everlane.com
I think there's something for everyone here. So check out some of these sites and try
something new.
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